The 10th Annual Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on July 12, 2014. The free daylong beach event features a variety of activities including a charity surf contest, a nerf surf jousting exposition between surf contest heats, the Rob Machado Bro Junior, and live music performances from Switchfoot, The Future’s League, Run River North, Idesia, and Cody Lovaas on the beach. The evening will round out with a screening of Switchfoot’s documentary, Fading West, along with an intimate performance from Switchfoot at La Paloma Theatre. Tickets for the screening can be purchased here: www.switchfoot.com/bro-am
Bro-Am weekend kicks off on Friday, July 11, with an auction night event at the private Olivenhain estate of Matt and Amy Battiata at which guests will savor signature dishes and sips from the area’s leading restaurants including Sea & Smoke, Truluck’s, Jake’s Del Mar, Bull Taco, Pacific Coast Grill, Daphne’s, Pacifica Del Mar, Lobster West, Pizza Port Brewing Company, Meritage Wine Market, and many more. Highlights also include an exclusive live performance by Switchfoot, opportunity drawings, and fantastic silent and live auctions featuring Switchfoot’s own Drew Shirley as auctioneer and emcee alongside action sports personality Chris Cote. This year’s event will also feature a rare appearance and live auction painting created on stage by internationally recognized graffiti artist, best-selling author (Unthink), and TED presenter Erik Wahl. Pulling from his experience as both a businessman and an artist, Wahl has grown to become one of the most sought-after corporate speakers available, with clients including AT&T, Disney, Microsoft, and more. Highly coveted, the only way to acquire a Wahl painting today is via a charity auction. Auction Night tickets are limited, and are $175 per person; $250 for VIP, which include a special pre-event meet & greet reception with Switchfoot and Wahl.Tickets for the auction night can be purchased here: www.switchfoot.com/bro-am
An annual event near and dear to Switchfoot’s heart, the Bro-Am was created to give back to the San Diego community while benefiting local children’s charities through funds raised at the pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, and sponsorships. Since its inception in 2005, the Bro-Am has raised more than $900,000 for San Diego-based children’s charities.
The members of Switchfoot recently created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless, and street kids year-round. This year, the band will also partner with SIMA, whose goals and beneficiaries resonate with Switchfoot’s efforts. A portion of this year’s Bro-Am proceeds will benefit SIMA’s 2014 Humanitarian Fund, which raises money to support surf or boardsport related social and humanitarian nonprofit organizations focused on improving the quality of life, health, and/or welfare of people.
“The Switchfoot Bro-Am is my favorite day of the year. It’s an entire community of surfing and rock and roll joining together for a surf contest and concert on the beach, all to benefit homeless and at risk youth — what could be better? And this year means even more than ever — it’s our 10th anniversary!” says Switchfoot’s Jon Foreman.
This year’s event will welcome back the 3rd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids compete on one of Rob Machado’s boards, and stick around for the day’s festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Participants thus far include riders representing Hurley, Surf Ride, Shaper Studios, Dragon, Nixon, Rusty North America, Surfline.com, Univ, and Macbeth, as well as surf legend Rob Machado, and members of Switchfoot.
Thanks to Bro-Am’s relationship with Hurley H2O, the Bro-Am beach experience is a “single-use plastic water bottle-free event.” Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit eco-partners.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again offer cutting-edge solar-powered sound and staging by using renewable energy sources of the sun to deliver pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
The Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, will once again have a team of surfers and environmentalists managing waste at Bro-Am. The Green Team of high school and college students will ensure that as much waste as possible is diverted from the landfill. The team will educate attendees on proper sorting of trash and recyclables as well as tabulating the total landfill diversion rate. The ultimate goal is to empower attendees to reduce their trash footprint beyond the event.
For those not able to make it to the Bro-Am, the event is building upon last year’s inaugural live Web cast powered by ViaSat to stream the surf contest/concert at Moonlight Beach, allowing supporters from around the US and world to tune in and catch the Bro-Am action live.
To continue to help ease the traffic in the neighboring areas, the Switchfoot Bro-Am will again offer parking and traffic solutions, which include a free shuttle from San Dieguito Academy. We encourage attendees to utilize the parking lot at City Hall, located at the corner of Vulcan Avenue and E Street. Attendees are also encouraged to take the Coaster.
Switchfoot Bro-Am Auction Night Soiree
When: Friday, July 11, 2014
Where: Private Estate of Matt & Amy Battiata in Olivenhain
Culinary Partners: Sea & Smoke, Truluck’s, Jake’s Del Mar, Bull Taco, Pacific Coast Grill, Daphne’s, Pacifica Del Mar, Lobster West, Del Mar Rendezvous, So Rich Chocolates, Chuao Chocolatier, Lil’ Biggs Bakery, Pizza Port Brewing Company, Meritage Wine Market, Pabst Blue Ribbon, Craft Cocktails, Please & Thank You Liquor Bar
Enjoy: Silent & live auctions including a live auction painting created onstage by renowned graffiti artist Erik Wahl, opportunity drawings, signature tastes from leading local restaurants, live performance by Switchfoot, and more.
Tickets: www.switchfoot.com/bro-am ~ $175 GA; $250 for VIP with pre-event meet & greet with Switchfoot and VIP reserved seating
10th Annual Switchfoot Bro-Am Presented By Hurley + Rob Machado Bro Junior
When: Saturday, July 12, 2014
Where: Moonlight Beach in Encinitas, CA
Surf contest: 7am-3:30pm
*A free event featuring a surf contest, concert, beach vendors, and more!
Fading West Screening presented by Macbeth
When: Saturday, July 12, 2014 @ 7pm
Where: La Paloma Theatre, Encinitas, CA
Enjoy: A screening of Switchfoot’s documentary Fading West, along with an intimate Switchfoot performance
Tickets: www.switchfoot.com/bro-am ~ $35 GA, which includes a signed copy of Fading West; $50 VIP, which includes a signed copy of Fading West, reserved seating, and meet & greet with Switchfoot
Bro-Am VIP Bundle Package
$300 ~ includes VIP Auction Night Soiree ticket with pre-event meet & greet with Switchfoot and VIP reserved seating + VIP Fading West Screening ticket with a signed copy of Fading West, reserved seating, and meet & greet with Switchfoot
Switchfoot isJon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar). The Grammy-award winning rock band released their new album, Fading West, which debuted at #6 on the Billboard Top 200 Charts this year. They also released their first feature film, Fading West, across all digital and VOD formats. Part rock documentary, part surf film, and part travelogue, Fading West offers rare glimpses of the longtime surfers on their boards and in the waves, captures the frenetic energy of their live shows, and in the end portrays a journey both epic and intimate. www.switchfoot.com
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com
ABOUT SIMA & SIMA HUMANITARIAN FUND:
Founded in 1989, The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. The SIMA Humanitarian Fund was established in 2004 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since its inception, the SIMA Humanitarian Fund has donated more than $1.6 million. Its 2014 beneficiaries include AccesSurf Hawaii, Boarding For Breast Cancer, Best Day Foundation, Cystic Fibrosis Foundation, Jimmy Miller Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, Stoked Mentoring, SurfAid, Surfers Healing, and Waves for Water. For more information regarding SIMA, please visit www.sima.com.