Kiehl’s Liferide for amfAR Charity Ride Wrap Party
August 10, 2018 | Kiehl’s Since 1851 at Westfield UTC
Kiehl’s is gearing up for its 9th Annual LifeRide for amfAR — a multi-city, charitable celebrity motorcycle ride that raises funds and awareness for amfAR, The Foundation for AIDS Research. This year’s celebrity-studded charity ride is championed by various actors, and will kick-off in Los Angeles on Monday, August 6. The riders will travel 300 miles down the coastline of Southern California before making their last stop in San Diego on Friday, August 10 for an open-to-the-public finale celebration at Kiehl’s Westfield UTC.
At the August 10 wrap party, guests of honor will include Assemblymember Todd Gloria, Kiehl’s brand ambassador Salgardo, amfAR CEO Kevin Frost, and celebrity supporters including Gilles Marini (Sex and the City, Daredevil), celebrity tattoo artist Luke Wessman (TLC’s Miami Ink, NY Ink), renowned photographer Travis Shinn, and media personality/model/filmmaker Max Emerson, to name but a few.
The festivities will feature a special culinary collaboration with Executive Pastry Chef Lori Sauer of Blue Bridge Hospitality alongside bites and sips from the best of Liberty Public Market’s artisan tenants; on-site healthy skin consultations and hand massages from Kiehl’s expert specialists; a CycleBar spin studio pop-up inviting guests to participate in 60-second charitable rides for the cure; official $150,000 check presentation from Kiehl’s to amfAR; opportunity to win 25 gift cards of up to $250 value to shop at Kiehl’s day-of; and meet & greet with celebrity riders.
This year’s $150,000 Kiehl’s LifeRide donation to amfAR will have a significant impact within San Diego’s research community, as the donation will fund a specific grant to support the HIV/AIDS research of Dr. Gabriel Ozorowski, a scientist at the Scripps Research Institute in La Jolla.
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Since 1985, amfAR has invested more than $517 million in its mission and has awarded grants to more than 3,300 research teams worldwide. amfAR’s Countdown to a Cure for AIDS research initiative aims to develop the scientific basis of a cure by 2020 through a $100 million research investment strategy, because we’ll only end this epidemic with a vaccine and a cure, one that can be delivered to those who need it. amfar.org